The right message: aligning the communication of executive reward
5 September 2013
Meeting time: 16.00 – 19.00
The aim of this meeting was to raise our appreciation of how best to provide controlled and consistent messaging across the multiple audiences for executive reward information and outcomes.
Given the increased levels of scrutiny of executive remuneration, we looked to explore how progressive organisations can best communicate reward given the wide nature of the interested parties: executives themselves, shareholders, regulators, financial markets, the media, employees and others.
Our primary focus concentrated on external communications and our discussion was led by Roland Rudd, an accomplished strategic communications consultant who helped us consider the potential audiences and various aims, e.g. regulatory, reputational, building trust, participant understanding.
We were also joined by Stephen Cahill, Partner at Deloitte, who, in addition to sharing his broad experience in this area, guided us on the possible longer-term implications of the new remuneration reporting requirements that come into force in October 2013.
To complete the picture with an internal perspective, we asked meeting participants to share their experience and learnings from recent executive reward communication programmes.
• Planning for multiple audiences and multiple purposes
• Success stories / what can go wrong
• The implications of new reporting requirements
• Member experience.